Culture VR - XYZ



Through various forms of expression such as graphic design, photo- graphy, typography, video, art installation and musical creation, the trio akatre carries out works for various fields of contemporary art, including press, music, fashion and luxury. These projects that they realize for cultural and artistic institutions allow them to invent a code, a personal language, thanks to a particular typography and a strong visual identity. Akatre offers a vision of pure nature with two interrelated works that each approach their vision of the infinite.

The first XY is a large format painting, which is formally part of abstract expressionism while echoing cinematographic standards by its format (ratio 16/9) and its composition (2/3, 1/3). This abstract horizon which is paradoxically very clear by its treatment is only an instant t of the work xYZ.

This last XYZ is an immersive installation made using an occulus rift, which plunges the visitor into an infinite universe. The time of a day elapses; an artificial sun modifies its own shadow as well as the colors of this universe. The atmosphere is completed by a sound creation of the studio Akatre for a total immersion.



Akatre Studio

Akatre is a creative studio founded in 2007, in Paris. The trio works and expresses themselves in graphic design, photography, typography, video, artistic insta...  


Immersive installation, multisensorial

Description : The ultimate immersive experience

Platform compatibilty : Oculus Rift, HTC Vive

Technical Requirements : Specific hardware, software and operating processes, according to technical rider form the producer.

Tutorial : Contact production

User Mediation: Contact production

Interactive / Fixed position

Description : The easiest format to set up and exhibit.

Platform compatibilty : Google Daydream (with hand controller), Samsung Gear VR (with hand controller), Oculus Rift, HTC Vive, other VR Headsets with hand controllers

Technical Requirements : VR Headset, hand controller (Daydream & Gear VR), Swivel stool/chair, Compatible smartphone or desktop PC, Charger, Internet connection

Tutorial : watch here

User Mediation: 1 person for 4 VR demo stations

Interactive / Moving position

Description : The benchmark VR format.

Platform compatibilty : Oculus Rift, HTC Vive

Technical Requirements : VR Headset, dedicated space (3m b 3m mini), compatible desktop PC, Power outlet, headphone, Internet connection

Tutorial : Contact production

User Mediation: Contact production