Ciné Cité

by Aurélien Jeanney, produced by Association Electroni[k]
2023

Ciné Cité is an interactive art treasure hunt about the 7th art to discover or rediscover a selection of movies that have left their mark on people's minds!

Based on geocaching and augmented reality, the Ciné Cité trail is made up of 7 posters wih a mysterious composition, to be found in as many places in the city.Each poster reveals a surprising bric-a-brac containing 4 carefully hidden films...

Your mission? Guess the titles of the films thanks to the visual clues cleverly scattered throughout this cheerful mess!

In-situ experience
Smartphone, Tablet
Suitable for all audiences
French
Update : 15/05/2024
Ciné Cité (Aurélien Jeanney)
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PROJECT PRINCIPLES

Geocaching is an outdoor activity in which participants use their GPS or smartphones to find "hideouts" scattered around a given area, either in nature or in the city. The idea behind the concept is to search for and complete points along the way to the final hideout, synonymous with victory.

Thanks to augmented reality, the clues are revealed and come to life, revealing one by one which cult film is hidden at the heart of these cabinets of curiosities. The dedicated app, which can be downloaded for free from the Apple Store and Play Store, lets you scan each poster, revealing the clues and film names in augmented reality. Giving the answers to the treasure hunt, it provides new clues for users to find the next hiding place. As an added bonus, each resolution is accompanied by a short anecdote relating to the 7th art. At the end of the trail, a password is given to the public, allowing them to retrieve their treasure: an original coloring page created by Aurélien Jeanney!

THE POSTERS

Seven major themes make up the itinerary. First, the animated films that made us grow up (Ratatouille, Kirikou, My neighbor Totoro and Aladdin), then the blockbusters of the 80s (Indiana Jones, Back to the Future, E.T. and Ghostbusters), followed by films about cinema (The Artist, Panic on Florida Beach, The Fablemans and La cité de la peur).

Then there are comedies (Les Visiteurs, Les Bronzés font du ski, Modern Times and Asterix et Obélix : Mission Cléôpatre), followed by the great literary sagas adapted to film (Batman, Harry Potter, Hunger Games and V for Vendetta), then the series adapted from films or video games (Stranger things, The Last of us, Fargo and Wednesday) and finally the musicals (Moulin Rouge, La la Land, Grease and Mary Poppins).

All the objects and set elements are winks and references to the cinematic masterpieces hidden behind each poster. And with each discovery comes a new clue to the next hiding place!

Votre contact
In-situ experience
Experience
Terms
Multi-users - Solo
Interactivity
Interactive
Audience
Categories
Suitable for all audiences
Minimum age
7 years
Prices
Languages
Original language
French
Dubbing
Subtitles
Team
Interpreter
no
Public outreach
yes
Technician
yes
Material
Equipment
Smartphone (Android, Nintendo Switch) ; Tablet (Android, iOS)
Internet connection
Required to broadcast the artwork
A workshop may accompagny this artwork.
Direction
A J
Artist
Aurélien Jeanney
Production-distribution
M
Production
Maison Tangible
 
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